When people talk about ways to grow on TikTok, many things come to mind, such as consistently creating engaging content and even using hashtags correctly (which you can learn more about in our TikTok hashtag guide). Though focusing on what lives on your feed is super important, one area that’s often overlooked and can help you excel on the platform is your TikTok bio. When done correctly, a standout TikTok bio can help convert more viewers to followers and, hopefully, fans of your content.
Considering TikTok only gives creators 80 characters to capture attention in a bio (half the limit of Instagram), you have to make sure whatever lives there is engaging. If you need some help coming up with the perfect TikTok bio to support your growth and essentially pitch yourself to potential new followers, keep reading this blog.
Quick Tips for Creating a Good TikTok Bio
Share What You Bring to TikTok
Any interest, hobby, or niche you can think of likely has a dedicated community on TikTok. When people come across your content on their highly-curated “For You” page and head over to your profile, they want to know what you do. Most importantly, they want to know what value you will bring to their TikTok experience and why they should follow you for more.
Add a Call to Action
As a content creator, you’re likely using TikTok to drive traffic to other platforms, such as your Twitch channel (which you can learn about in this blog post) or even affiliate links. If you’re able to put a link in your TikTok bio (which, at the time of writing, is only available to business profiles and select creators), asking your audience to check them out in your bio is uber important.
Pro-Tip: Use a link in bio tool such as Willow to give profile visitors access to multiple links in one convenient place.
TikTok Bio Examples from Top Creators
In addition to witty one-liners to throw in your TikTok, we’ll provide you with different ways to make your bio intentional and push people to hit the follow button. Keep reading to learn more!
Find a Witty Way to Explain Your Niche/Profession
The first thing people want to know when they visit your TikTok profile is who you are and what you do. Instead of putting something generic in your bio, try describing your profession, hobby, etc., in a way that gives people an idea but still leaves something up to the imagination (which will likely drive viewers to check out more of your content).
TikTok creator @SulheeJessica’s (Jessica) bio is a perfect example of how to explain a niche in a more engaging way. Jessica’s content is solely about making lunch (specifically bento boxes) for her children. She calls this out in her bio by quoting herself but also referring to herself as the “bento box queen.” Someone looking for lunch ideas for their kids or bento box inspo is likely to hit follow immediately.
Another excellent example of this type of TikTok bio is recording artist Baby Ariel who got her start on the app Musically. Though short and to the point, you can guess that her videos are likely music-related.
Welcome New Visitors and Potential Followers
No matter your niche, your TikTok profile houses content that gives people an insider's view of your world. Be a gracious host by welcoming them into your virtual home and telling them what to expect while they're here (and if they choose to come back).
The Toliver Fam uses their TikTok bio to welcome visitors to their family, which is the theme throughout their content. It’s a simple bio that hits all the marks.
Make a Joke That Relates to Your Niche
As we briefly mentioned, just simply telling people what your niche or title is not enough to drive them to engage with your content outside what may have been pushed to their “For You” page. Try using relatable humor to pique their interest.
Creator @SiennaMae is known for creating body positivity content, so a bio with a short, humorous question such as “who is the girl and why is she so sexy and talented?” is fitting. The answer lies within the TikTok content, meaning you have to watch more content to find out, right?
Use Your TikTok Bio to Call Out Accolades or Expertise
No matter what your niche is, chances are they are other creators that fall in the same category. Don’t be afraid to use your TikTok bio to tell profile visitors what sets you apart from other creators in your niche.
In addition to using his bio to drive people to Instagram, creator @wisdm8 makes sure to call out that he’s a signed model and also recognized as one of the best-dressed people on TikTok by a notable publication. Whether you’re professionally trained in your niche or known as a “best at blank” amongst a small group of peers, don’t be afraid to pat yourself on the back in your TikTok bio. As long as your content measures up, people will be delighted to follow and support you.
Other General TikTok Bio Ideas
If you’re unsure exactly where to start with your TikTok bio and need some safe ideas to get you moving, check out the short list of TikTok bio ideas that can help convert profile visitors to followers. Don’t forget to tweak for your target audience and add a call to action to seal the deal on nailing your TikTok bio.
Funny TikTok Bio Ideas
- God bless this hot mess.
- I will never give up avocado toast.
- A TikTok a day keeps the worries away. Follow me!
- I haven’t discovered a TikTok recipe that I didn’t like.
- It’s important to follow your dreams, so go ahead and click the “follow” button.
Gamer TikTok Bio Ideas
- I’m not a player. I just game a lot.
- You’re now entering the gamer zone.
- Let’s play a game 🎮.
- Find me here when I’m not streaming on Twitch.
- Just a person obsessed with [insert game].
Inspirational TikTok Bio Ideas
- Every day is a new opportunity to be great.
- The sky isn’t the limit. Your imagination is.
- Be yourself; everyone else is already taken.
- Don’t quit your daydream.
- Just here living my best life and wishing the same to you reading this.
Using Emojis TikTok Bio Ideas
- Just going with the flow 🌊
- Is this thing on? 🎤
- Dancing💃, Lip Syncing 👄 and Laughs 🤣…in that order.
- Somewhere in Sephora 📍
- See more world 🌎
Business Page TikTok Bio Ideas
- Tag us @[handle] to be featured on our page!
- Official TikTok account of [brand name]
- [Insert company motto]
- Not your average [insert product/service]
- Offering the best [insert product/service] since [year]!
If you have never considered the importance of nailing your TikTok bio, we hope that this blog post helped shed some light. Let us know how you ended up tweaking your TikTok bio by chatting with us on Twitter.